When Directors Go Quiet (And Why That’s Not a Rejection)
Hey there, EdReps. It’s been a couple of weeks, and I’ve been a little late getting the newsletters out. But we’re back at it. Today is April 23, and we’ve got a fresh batch of topics to take you from here all the way through the end of the school year and into the middle of summer. Let’s get started.
Today I want to talk about something that happens every year around this time. Directors start to get quiet. You don’t hear from them as often, and it can feel a little unsettling. But it’s OK. This is not a rejection. Silence in April is not about a lack of interest in you, your company, or what you’re doing. It’s about overload. There is a lot going on right now, and it’s important that you adjust your approach instead of panicking and increasing pressure.
Right now, directors are either in assessment or festival mode, or they’re just coming out of it and jumping straight into spring trips and everything else that comes with the end of the year. They’re closing out accounts, working with bookkeepers, and in many cases already working through end-of-year checklists. School ends in five or six weeks in a lot of places, so the clock is ticking. That means your emails and phone calls are competing with a long list of urgent priorities. So what do we do? We reduce friction. Shorter messages. Fewer asks. Clearer purpose. Everything you send should have a reason behind it. No random marketing messages. No “just checking in.” Make it easy to read and easy to respond to.
It’s also critical this time of year that you stay visible. This is where your weekly schedule really matters. Keep showing up. Your visits might be short. You might only be in each classroom for a minute or two. That’s fine. Staying consistent, staying relevant, and continuing to bring value each week is what builds trust over time. Remember, this is a stressful stretch for your educators. If they aren’t responding quickly, don’t overthink it and don’t assume you did something wrong. Recognize what’s actually happening and adjust your approach.
Have a great week on the road.